Development of graphical concepts, branding and promotional site for Pocketbook readers

Since its founding in 2007 PocketBook International, specializes in mobile devices for reading, the history of brand goes to a specific goal: the creation of an ideal device that will suit all the needs of users of electronic reading. PocketBook to develop software for their books as free software based on Linux. Using digital technology, innovative methods and creative staff, PocketBook sell readers to read with comfort anywhere, anytime. PocketBook occupies the position of leader of sales in the CIS. Graphic design concepts for the model range, corporate identity and promotional site PocketBook ordered in the Ideas bureau.
 

Task was to develop a corporate identity that communicates quality and high technology, sold under the brand PocketBook. Corporate colors are black, passing reliability; green, giving the style fresh and dynamic, and white as the color of freedom. Graphic component is made using 3D texture letters designed to display the advanced technology, solutions and freedom belonging to the sphere of development of devices for reading. In the development of corporate identity PocketBook it was necessary to focus on high technology and the level of product quality. The form of branding inherits form the outlines of the logo by supporting the sign and making it more recognizable. These graphical techniques are very relevant to the new and rapidly developing brands. Corporate identity of the customer including the development of business cards, letterhead, folders, envelopes, packages, drive with the cover, forms of staff of sales outlets and other elements of identity. On business cards is a smart digital code with the email host, business cards, encoded in a monochrome image.

From graphic concept required "tasty" to show products PocketBook, bring the benefits of products, call the desire to make a purchase, consolidate brand positioning. The underlying graphical technique is the use of lush 3D-typography. There are traditional layout (flow of textual information on the page of a book or magazine) that emerged through the development of printing as an industry. Modern experiments with layout generated typography. Typography - the art of the location of the font and other elements of a set of printing on a plane or in space. In our case, the typography - a graphical method designed to breathing in the e-book piece of something "print", "book", "printing" and thus erase the differences in the consumer's mind between printed books and PocketBook. When creating a site "Ideas bureau" did focus on the richness of pages of illustrations and graphics-intensive. This is due to the fact that the main impression of the site should take shape under the influence of the overall impression of the design, not only on its individual elements. For the design of the site interface PocketBook were developed all the necessary support elements. Auxiliary elements include various types of GUI elements, which can be divided into 2 types: the elements help the user navigate the page and elements designed to attract user's attention to some information on the page. Both are being developed within the existing design concept.

For each device, from lineup PocketBook had developed a unique graphic design. All images are based on previously developed concepts and maintain synergy in the supply of products. Welcome page is designed by the sharing of technologies Flash, JavaScript and HTML. Thanks to the flash slider, the user can get acquainted with all the promotional banners reader PocketBook. With multi-level menu, you can easily navigate to a specific section on the site, view the preview device lineup. Links to support pages are located on the secondary menu next to the footer. Also located on the secondary menu icons with links to sites-representation in social networks. On the Welcome page are accessible blocks of news, a shelf with new books, promotional video player on PocketBook, and a small Twitter-feed. Design page greetings to form a first impression of the website design and production PocketBook. Developed interface design, high-quality illustrations, dynamic animation and copyright texts form the desired emotion. Site design speaks of high technology, innovation and freedom of decision PocketBook.

Due to the fact that the site is designed for the widest possible audience, the flush on the inner pages is only used in interactive elements such as a video player or a presentation of 3-D model. Using flash is limited to improve search engine indexing of your site. Visitors provided all necessary information about PocketBook readers: news and events, office locations and points of sale, answers to frequently asked questions, a support section with the addresses of service centers and software for download, information about the company's user agreement, section search range with detailed product demonstrations, pages comparing readers, order products and many other services. Each page of the site has a unique design developed based on the overall graphic concept and requirements to the page content. On the arrangement of design elements directly influence the effectiveness of the developed site, so internet laboratory "Ideas bureau" in their work strictly follows the principles of usability.

Addresses of all language versions of a promo-site PocketBook collected on the internet was developed in the laboratory "Ideas bureau" site PocketBook Global. Pass-through account PocketBook Global developed in a similar style to the site PocketBook inheriting fonts, grids, and technology to create illustrations. Developing an advanced website - this is a strategic necessity for any company seeking to actively promote and dynamic increase in sales. While working on the site "Ideas bureau" create a powerful and effective marketing tool, capable of taking the company of the customer to a new level of communication with potential and existing customers. Customers happy and say that their sales increase every month by 200%.